Monday, May 22, 2006

"Defend Your Turf" - Gully Football from Nokia

The 2006 FIFA World Cup will soon be upon us and everyone is trying their best to capitalize on it. Yesterday I covered Emerson's 'Ball of Fortune' offer for its channel partners across India and it really had nothing to do with football.

Nokia too is capitalizing on the World Cup fever with its "Defend Your Turf" Futsal Challenge in India. What makes Nokia's challenge interesting is that you actually get to kick a ball in a five-a-side street football tournament, and if you're good enough to win it, you get to take on the Boys from Brazil.

An extract from Nokia's press release:
Nokia India plans to host a national-level Futsal challenge, a free style football that will provide budding football players in the country an opportunity to match their skills against the leading Futsal players from Brazil. The Boys from Brazil, handpicked by Futebol Profissional, the premier football association of Rio de Janeiro, are the best players in the freestyle street football category from a nation that won the most number of world cups.

The Nokia "Defend Your Turf" challenge will be a five-a-side street football tournament that will be rolled out across Delhi, Bangalore, Mumbai and Kolkata and will culminate with the Indian national champions defending their turf against the Boys from Brazil. In keeping with the spirit of Futsal, freestyle and fun, the venues for the competition in India include youth hangouts such as Malls, Beach's and Car parks.

The Defend Your Turf Challenge is open to all Indian citizens between the age of 15 and 25. Registrations are currently on at all Nokia Priority Dealers. In the first round of the competition, Nokia will identify regional champions in Delhi, Bangalore, Mumbai and Kolkata who will then playoff against one another in the football crazy city of Kolkata on June 17 to earn the distinction of being crowned national champions. The Indian national champions will finally defend their turf against the Boys from Brazil and also win exciting prizes that include trophies and get an opportunity to rub shoulders with the leading professional football team of Brazil in Maracana, one of the biggest football stadiums in the world.

Visit for more details on the competition.


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